Business Reporting Techniques
You should write an analytical report concerning present or future international actions, decisions or strategies of one chosen company from any industry in any region of the world. Alternatively, you can write a critical report regarding attractions or difficulties of a country in terms of international business such as opportunities for or barriers to Foreign Direct Investment.
¢ The chosen topic for the report must have an international dimension, otherwise it will not be accepted.
¢ The international dimension of the report can focus on any type of international strategy or activities such as international marketing (only one aspect such as international promotion), international HRM (only one aspect such as international recruitment), international manufacturing, international investment or any other corporate-level, business-level, or functional-level strategies or activities.
¢ The report should be about the existing or potential international business activities of a chosen multinational enterprise (MNE); or can focus on a company planning to become international. Alternatively, you may analyse a country from the perspective of international business.
¢ Students can select any industry, company or country, so long as there is enough publicly available information in English regarding this company, industry or country. The chosen company can be active in one or more than one industry, however, focus of the report should be only on one industry. The size and country of origin of the company does not matter, and it can be well known or a hidden champion.
¢ The final output can be either a Management Consultancy report or a Market Research report only based on secondary data. The structure is similar, but emphasis on providing practical recommendations for improvement is greater in a Management Consultancy report.
¢ Tables and graphs should be used throughout the report: Be sure to include a table on Porter’s five forces and Ansoff’s Product Market strategy
