Examine the role of PR during a merger or acquisition. What are the PR decisions, activities, and messages that can improve the success of such business transactions?

Examine the role of PR during a merger or acquisition. What are the PR decisions, activities, and messages that can improve the success of such business transactions?

Book for course is Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication
Janis Teruggi Page, Lawrence J. Parnell, 2019
Sage