Social media marketing plan
You will prepare a social media marketing plan for an AAC Company that is working on introducing a healthy drink called Blendo to college students.
In the Executive Summary, you need to address these areas:
- Product introduction (Blendo healthy drink)
- Vision statement
- Value proposition
- Positioning statement
Marketing Situation:
The background information you gathered to prepare your marketing plan. In this section, it is essential to gather the right details for a successful plan or campaign. The following areas need to be covered:
- Industry analysis (description of the industry – healthy beverages )
- Identify your customers – ideal clients.
- What is their demographic profile?
- What are their values, interest, choices?
- How do they like to do business (online, face to face, etc.)?
- Where are they located?
- Why would this person buy your product or service?
Competitive analysis (your competition):
- Where are they located?
- How long have they been in business?
- What are their target markets?
- What are the unique selling points?
- What are the strengths and weaknesses?
Analyze your business:
- SWOT analysis
- Define your difference: USP – what is your unique selling point?
- What is your elevator pitch?
- What is your customer journey? (AIDA analysis)
- Buyer Persona (who should be targeted in your plan
Social Media Strategy:
In this section, you need to outline your action plan. This is your strategic vision.
- Marketing budget
- Marketing team
- Pricing strategy
- Public Relations strategy
- Social media strategy
- Advertising strategy
- Content Strategy Creation
- After-sale strategy
- Monitoring and measuring strategy
Conclusion:
- What would a successful campaign look like for your product?
