Provide a brief summary of each section of your marketing plan. The executive summary will vary widely from plan to plan, but keep it concise and focus on the information that is most important for your audience.

Briefly describe the current state of the industry. Include the industry’s size, growth rate, and important trends.

Name and describe major competitors, including their market share and target markets. Briefly describe why each was chosen as a competitor.

Analyze the strengths, weaknesses, opportunities, and threats relevant to the brand or product. Outline potential problems identified during your SWOT analysis and explain how they may be handled.

Name and describe the key goals of this marketing plan, including measurable sales goals.

For each target market, provide a profile that includes the demographic, psychographic, geographic, and behavioral traits used to define the market. You should also include the precise wants and needs of the market.