Case Study

Material 1 is the case.

  • (1) Summary of the case.
  • (2) Way forward.
  • (3) Analyse Scenario 1 (area) and Scenario 2 (franchisee). write separate analyses for each scenario
  • (4) Conclusion and recommendation

Questions to consider through the analysis:

(a) Tradeoffs and other considerations are expressed in the last paragraph before the Conclusion section on page 11.

(b) Assess case as a pattern in entrepreneurship using the ten-point framework in Material 2.

(c) What are some of the pros and cons of being a franchisee?

(d) What are some of the pros and cons of being an area developer in a franchisee system?

(e) Should Karen retain the Manhattan franchise locations for her own portfolio or work with the Robertson – Gladstone team? Why?

(f) Which economic model is more appealing for Karen, being a franchisee or an area developer? Calculate the net present value of each strategy’s cash flow streams. (include exhibits/tables per option/scenario showing inputs, assumptions, projections, and NPV).

Articles:

  • Assessing the Franchise Option by Surinder Tikoo
  • European Wax Center in Manhattan: Determining where in a franchise system to build a business by Joseph Golden1, A. J. Wasserstein
  • Patterns in Entrepreneurship

There are many ways for aspiring entrepreneurs to get in the arena

  1. J. Wasserstein1,Joseph N. Golden2

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