Identify the major trends in the general environment of that firm. Analyze the impact of those trends on the firm. Identify sources you (as the CEO) could use to monitor those trends.

Answer the three questions with a thorough explanation. Each of the three questions must have a 175-word response each (not including references). Also, each question must be supported with a minimum of one independent reference.

Imagine yourself as the CEO of a company in an industry that interests you

• Q1) Identify the major trends in the general environment of that firm.
• Q2) Analyze the impact of those trends on the firm.
• Q3) Identify sources you (as the CEO) could use to monitor those trends.