Identify strategies for the CRM project implementation. Identify reasons contributing to the failure of the CRM implementation at Mashkin. Discuss the current state of CRM practice in emerging markets using the example in Russia.

CRM in Russia

Assume you are James Williams developing a presentation on CRM in Russia for the Board of Directors of AMIR limited:

1. Identify strategies for the CRM project implementation.
2. Identify reasons contributing to the failure of the CRM implementation at Mashkin.
3. Discuss the current state of CRM practice in emerging markets using the example in Russia.
4. What additional challenges might companies in Russia face in implementing CRM projects?