With reference to the CSR pyramid, what are the implications of stopping at a particular pyramid level? For example, would it be all right, if a company took its sole responsibility to be the financial responsibility to its shareholders?

Fundamental business strategy

Understand why social responsibility is essential to fundamental business strategy.

• Articulate the types of corporate social responsibility.
• Evaluate why socially responsible business is good business.

10.2 Action Required:

Watch the short video in the following link and answer the questions that follows:

• Doing Good is Good for Business

10.3 Test your Knowledge (Question):

With reference to the CSR pyramid, what are the implications of stopping at a particular pyramid level? For example, would it be all right, if a company took its sole responsibility to be the financial responsibility to its shareholders?

Financial responsibility and legal responsibility?

Do you agree that CSR is best represented by a pyramid?

Why or why not? Can you think of a better way to graphically represent a company’s social responsibility?