Coca Cola marketing strategy
Select any agribusiness or non-agribusiness company or organization and prepare a 12 paged case report (1.5 spacing). The case must clearly evaluate the marketing strategy of the company based on its (1) production concept, (2) product concept, (3) selling concept, (4) marketing concept; and (5) societal marketing concept. The case must also identify at least one major problem or challenge that the company or organization is facing in the implementation of any of the five concepts in its marketing strategy. You must research the situation, gather appropriate information, and write the case report.
Instructions for Writing the Case Report
1.The case study should describe: (i) the five concepts in the company’s marketing strategy; (ii) at least one major problem or challenge that the company or organization is facing in the implementation of any of the five concepts in its marketing strategy; and (iii) at least one practical solution you recommend to deal with the problems you identified. Carefully evaluate your recommended solutions and describe how they best address the marketing concerns of the company.
2.The case study must include the use of quantitative or numerical data in the form of tables, charts or graphs, or other illustrations that is useful to the situation. You can include a combination of these techniques.
3.Do not plagiarize.
Structure of the Case Study:
The case study must be written using the following structure. Each point can be a subheading.
• Title of the case study
• Brief background about the company you are studying.
• Description of the five concepts in the company’s marketing strategy.
• Description of at least one major problem or challenge that the company or organization is facing in the implementation of any of the five concepts in its marketing strategy.
• Evaluation of recommended solutions to the identified problems and discussion of how they best address the marketing problem(s)
