6- Develop your social media brand/business standards :

Establish your business voice and tone and figure out how to speak with your target audience.

  • What’s your business’s personality? Try to pick out 2 or 3 traits that define your style, and list 2 or 3 that your style is not.
  • Write a clear and detailed description of your brand/ business posting guidelines.
  • What logos, positioning, and sizing will you use?
  • What fonts and colors will you use?

What is your company’s communication strategy when responding to your targeted audience and competitors? (How will your brand/ business respond to public complaints, competitors, and questions from followers?

  1. Implementation [Content Ideas: for each campaign] :

Actionable social media tactics :

In detail, develop actionable social mediatactics to implement each of the company’s social media presence. For each social media platform [based on the previous selection (point #6)]:

  • Determine the purpose/goal
  • Ideal time for Posting
  • What types of content will you create and share on each channel? And what types of content will help you driving people to your website and local store?
  • What percentage of your posts will be promotional, if any?
  • How many hashtags will you use in your Twitter and Instagram posts (List 3 or 4)?

Influencer marketing strategy:

  • Select 3 influencers and evaluate the following:
  • Who are the influencers you will employ and why you selected them?
  • What Social media platforms are they using?
  • What is the nature of their followers?
  • What messages will you ask your influencers to promote?

Content calendar plan:

  • Create a social media content calendar plan for your business and attach a screenshot to your report.

Paid advertising:

  • How to integrate paid advertising in your content marketing strategy? (Note: Provide screenshots of your work.)

 

  1. Evaluation and Measuring :
  • Choose four metrics to measure the success of your social media campaign? [Explain].
  • How do you know if your social media activities are effective?
  1. Budget :
  • How much your business should spend on its social media marketing budget?

you should include the following:

Content creation, Tools, Paid advertising, Paid partnerships (Influencer campaigns), Employees and training, Management and any important resources.

 10- Conclusion

  • Conclude your report.

 

  1. Reference list
  • List all the sources you have used in the process of researching your work.