Evaluate the alternatives by considering if Amazon can afford it; whether it will evoke a response from competitors; how employees/customers/ stakeholders are likely to view the change; and how the alternative fits with organizational culture, vision, mission, and goals.

Amazon Marketing Problems

Under the main heading Alternatives: develop a list of options for the organization of your choice.

Note: There should be multiple alternatives for actions to solve the problem (at least three).

Evaluate the alternatives by considering if Amazon can afford it; whether it will evoke a response from competitors; how employees/customers/ stakeholders are likely to view the change; and how the alternative fits with organizational culture, vision, mission, and goals. Make sure to evaluate alternatives while considering ALL of the above.

Review the attachments as they are all linked to the paper. Source quantity does not matter, no Wikipedias etc., no blogs.