Determine which international strategy you would choose for each of the three products listed below. Justify why you chose the strategy you did.

Discussion Question

This is for a discussion question, so there should be minimum effort.

Assume you are the CEO in charge of developing the strategy for a multinational company selling products in some 50 countries around the world. One of the issues you face is whether to employ a multidomestic, transnational or global strategy.

Determine which international strategy (multidomestic, transnational or global ) you would choose for each of the three products listed below. Justify why you chose the strategy you did.

• a. Mobile phones
• b. Dry soup mixes and canned soups
• c. Large home appliances such as washing machines, ranges, ovens and refrigerators