Written Communication Transcript

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  • Learning Objectives

⦁ Identify the primary purposes for organizational writing and understand how various contexts and circumstances dictate its form and function.

⦁ Learn perfunctory strategies for effective organizational writing with special attention to tone, clarity, and simplicity.

⦁ Consider written communication as an unselfish means to serve specific audience needs across platforms on behalf of an organization’s brand.

⦁ Appreciate the value of written communication as it reflects an organization’s reputation and adaptability and affects its bottom line.

⦁ Identify perennial barriers to effective written communication, specifically those that evolve from the medium’s advantageous qualities, along with practical solutions aimed at minimizing negative consequences.