Discussion Question

FIRST DISCUSSION :

Start a new thread and respond to one of the following prompts.

  • How has the use of digital marketing transformed the marketing landscape?
  • How do you think digital marketing will continue to evolve?

 

SECOND DISCUSSION :

An innovative PR campaign from Michelin North America called “Teens Prove Their #StreetTread” won the Best of Silver Anvil Award from the Public Relations Society of America in 2019. The campaign generated 10,000 stories, 1.5 billion media impressions, and reached about 37 million teens.

Read the following articles:

https://www.prnewswire.com/news-releases/michelins-teens-prove-their-streettread-program-wins-best-in-show-at-2019-silver-anvil-awards-300863834.html

https://michelinmedia.com/pages/blog/detail/article/c/a864/

Now start a new thread and respond to one of the following prompts.

  • How does this publicity differ from a traditional paid advertisement? Do you believe it is effective?
  • How was Michelin’s #StreetTread initiative able to better reach its target market than a traditional television commercial?

THIRD DISCUSSION:

The real estate business depends upon personal selling.

Real estate agents must be experts in many things including marketing, promotions, social media, negotiations, the market environment, technology, and customer psychology.

Start a new thread and respond to one of the following prompts.

  • Are there skills not listed here that you think such salespeople need?
  • Why do you think it is necessary for real estate agents to be experts in so many aspects of marketing and business?