Describe the difference between functional and psychological needs. Describe factors that affect information search. Discuss post purchase outcomes.

DISCUSSION QUESTIONS

1 Articulate the steps in the consumer buying process.

2 Describe the difference between functional and psychological needs.

3 Describe factors that affect information search.

4 Discuss post purchase outcomes.

5 List the factors that affect the consumer decision process.

6 Describe how involvement influences the consumer decision process.