Explain how customer segmentation works, and to emphasis its importance to logistics. Outline the role of demand forecasting and the links with marketing. Explain the connection between quality of service and customer loyalty.

Marketing perspective on logistics

Develop the marketing perspective on logistics and the need for close coordination between the two functions;

• Explain how customer segmentation works, and to emphasis its importance to logistics;
• Outline the role of demand forecasting and the links with marketing;
• Explain the connection between quality of service and customer loyalty;
• Show how current segmentation practice can be re-engineered to set logistics priorities