As a team decide on a publicly traded company because it will offer the greatest amount of information on a company versus a privately-owned company. A suggestion is to start with the company website, industry articles, and the company’s FORM 10-K. After the publicly traded company is selected, then decide on a product line to research within that company. Do consider how available research materials will be for product and/or similar products before completing your selection.
Complete research on the following:
• Describe the details about the company (e.g. industry, mission, vision, competitors, internal and external customers, strengths, opportunities, threats (SWOT), and other interesting facts).
• Describe the product the team selected (e.g. what is the product and who are the customers, how has the product evolved).
The company is Southwest Airlines.
Does not need intro or conclusion.
