Explain/analyze why this social media channel is the right one for the message. Explain how you would measure if the message was successful.

Preparation

Find a company’s post on a social media platform. Paste the link to the post or a picture of the post and answer the questions below:

For Discussion

1. Explain/analyze why this social media channel (e.g. Instagram vs Facebook) is the right one for the message.
2. Explain how you would measure if the message was successful (because what is the point if it isn’t successful?). The 200–300-word range. Whether you agree or disagree, explain why with supporting evidence and concepts from the readings or a related experience. Include a reference, link, or citation when appropriate.