What are the differences between patents, copyrights, and trademarks? What factors should a firm considering marketing its innovation in multiple countries use in formulating its protection strategy?

Management question

1. What are the differences between patents, copyrights, and trademarks?
2. What factors should a firm considering marketing its innovation in multiple countries use in formulating its protection strategy?
3. When are trade secrets more useful than patents, copyrights, or trademarks?
4. Identify a situation in which none of the legal protection mechanisms discussed (patents, copyrights, trademarks, trade secrets) will prove useful.
5. Describe a technological innovation not discussed in the chapter, and identify where you think it lies on the control continuum between wholly proprietary and wholly open.
6. What factors do you believe influenced the choice of protection strategy used for the innovation identified above? Do you think the strategy was a good choice?