Questions for Discussion

  • Which service firms do you think are among the largest of all U.S. employers?
  • What type of education and training are needed to fill the fastest growing occupations in the U.S.?
  • Define the elements in the service-product bundle for your most recent service purchase.
  • Can you think of examples of customer-routed, co-routed, and provider- routed services?
  • How do firms decide if a service should be delivered in a high contact manner or a low contact manner?
  • What was the outcome the last time you experienced a service failure?
  • What ideas do you have for using artificial intelligence in the future?