How did Skyhook and data governance enable MEDIATA to achieve its vision? What benefits did MEDIATA achieve as a result of implementing data governance?

Information Systems, IT Architecture, Data Governance, and Cloud Computing

1. What business challenges did MEDIATA face because of its dirty data?
2. What is the function of location-based advertising?
3. Why is it important to maintain accurate location data?
4. How did Skyhook and data governance enable MEDIATA to achieve its vision?
5. What benefits did MEDIATA achieve as a result of implementing data governance?