Explain McDonald’s mission and responsibilities. What limitation did McDonald’s face in gaining data that was meaningful to decision-making? Describe trend analytics.

Business Case: Big Data Analytics is the “Secret Sauce” for Revitalizing McDonald’s

1. Explain McDonald’s mission and responsibilities.
2. What limitation did McDonald’s face in gaining data that was meaningful to decision-making?
3. Describe trend analytics.
4. Is McDonald’s product oriented or customer oriented?
5. Why is the ability to identify patterns and relationships critical to McDonald’s operations?