Research Essay Paper
From the perspective of an executive with the firm, your supervisor has tasked you with creating a strategic plan to grow Walmart over the next three years using this Strategic Plan (Template). The purpose of this template is to provide the different sections that must be included in this paper. DO NOT type into the template. Create an original Word document. If you are typing into yellow boxes- STOP. The template will not allow for proper presentation and APA formatting. This paper is a comprehensive APA formatted paper. APA papers are written strictly in third person. This paper is based strictly on scholarly research. APA formatting and presentation is critical.
Your strategic plan must be future-oriented and must:
Describe Walmart, the company’s history and its 4Ps (Product, Price, Place, and Promotion).
Examine the company’s mission statement and assess its impact on the organization’s activities.
Explain the current situation of the organization in the market (industry, market, and general environment analysis).
Add your SWOT analysis (strengths, weaknesses, opportunities, and threats) of Walmart. (Avoid using same source throughout SWOT…find multiple). Evaluate areas that offer opportunities for: Choose three or four areas from your SWOT analysis and assess why the areas you have chosen are essential to your strategic plan
Summarize the results of your Environmental Scan and Porter’s 5 Forces. Evaluate the degree to which they aid in conceptualizing the company’s competitive position in its marketplace.
Assess Walmart’s international performance in light of Cultural Barriers, Monetary Exchange Rates, and Political Instability.
Assess the financial performance and condition of the
Operational budget: Research and assess the company’s operational budget.
Assess the performance in terms of key performance indicators.
In your analysis, be sure to include profitability ratios relevant to your analysis. Debt to Equity ratio…Debt to Assets ratio
Based on the data, evaluate the overall current financial condition of the company. Support your analysis by referring to the company data. Create a three year end trend analysis
Assess how your Operational Budget analysis affects your three-year strategic plan.
Recommend an organizational structure in terms of the organizational design
Assess the impact of the strategic plan on the organizational culture.
Strategic Goals: Create measurable core strategic goals for each of the three to four areas addressed from the SWOT analysis, addressing any contingencies associated with the strategies you are recommending and prioritizing them according to ease of achievement and time to completion.
Recommend marketing positions and opportunities for growth in your strategic plan
Add specific language to the strategic plan that addresses the company’s Corporate Social Responsibility
Explain your plan to measure the success of your strategic plan
Must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.
Avoid company sources. Company sources are not peer reviewed and are intended to be marketing tools to make the company look its best. Must use at least five scholarly and/or credible resources.
