Weeks 5/6: White Paper Peer Review Discussion (25 pts.)
Sources: At least five credible sources (trade publications, financial reports, and other reliable materials)
Format: APA-based document including visual components and clearly geared towards a non-academic professional audience (no in-text citations or References page)
For your white paper, you will identify a specific problem in an industry sector and propose an evidence-based solution.
The objectives of your white paper are to:
Establish a successful aspect of an industryLinks to an external site.
Identify a challenge that the industry has recently faced.
Explain why it is a serious challenge.
Offer a specific solution or recommendation to address this challenge.
back your solution with two precise cases in which the proposed recommendation has worked (two organizations which have successfully implemented the specific solution)
address any possible concerns or objections to this proposed solution and directly respond to them
present the next steps to implement your proposed solution
Keep in mind that your intended audience for this assignment is industry professionals — identify them in your paper — , so consider how to best organize and effectively present your ideas.
Although your audience is non-academic, you still need data to back your proposed solution, so be sure to use a variety of credible sources to support your ideas.
You will also need to include visual components in your white paper — consider how graphs, charts, tables, and other dynamic data pieces can make your document more appealing to a professional audience.
Note: In order to submit a white paper draft, you must first complete and submit Warm Up: White Paper Outline Worksheet Submission by Tues., 2/7 and receive instructor feedback/approval.
A white paper is a recommendation based on two or more successful case studies demonstrating a successful strategy across an industry sector.
