What is J-force? How does this innovation with the sales force at Jumia work? Did this initiative produce positive results? Explain.

Jumia Assignment 3

Answer the following question using the information provided in the Jumia Nigeria Case and your research.

• What is J-force? How does this innovation with the sales force at Jumia work?
• Did this initiative produce positive results? Explain.

Answer these questions one at a time directly, succinctly and accurately. 

250 to 350 words. Provide references.

APA format required.