You are a sales manager for a corporation that sells software to local businesses. You have been asked to create a new training process for a new group of salespeople who have been recently hired.
Describe your sales training process using the six interrelated steps: Assess sales training needs, Set training objectives, Evaluate training alternatives, Design sales training program, Perform sales training, Conduct follow-up and evaluation
Be sure to identify specific, measurable, and obtainable sales training objectives. Textbook citation (if needed): Ingram, T. N., LaForge, R. W., Avila, R. A., Schwepker, C. H., Jr., & Williams, M. R. (2015). Sales management: Analysis and decision making (9th ed.). Routledge.