Choose a company, and describe the target market-using at least 2 segmentation criteria (demographic, behavioral, psychographic, or geographic).

Discussion Question

Companies spend a lot of money to reach the people who would be most interested in their product or service. Segmentation is a process that allows marketers to identify their target market.

• Choose a company, and describe the target market-using at least 2 segmentation criteria (demographic, behavioral, psychographic, or geographic).