What generic strategy was Airborne Express pursuing? Was this a sound strategy in the context of the air express industry? What were the strengths of Airborne Express? Did they have a distinctive competence? If so where did it lie?

Business Question

The case for this Exam is Airborne Express: The Underdog

• https://www.studypool.com/questions/download?id=2765418&path=uploads/questions/649135/20230306232855case_c38.pdf&fileDownloadName=attachment_1

The case can be found on page C38. the questions for the case writeup are as follows:

1- What generic strategy was Airborne Express pursuing? Was this a sound strategy in the context of the air express industry?

2- What were the strengths of Airborne Express? Did they have a distinctive competence? If so where did it lie?

3- What were Airborne Express’ weaknesses?

4- Was Airborne’s strategy of using strategic alliances to expand overseas wise?

5-Was Airborne’s strategy of trying to diversify its product offering to include logistic services a good choice?

6- Why did Airborne sell out to DHL in 2003? Assuming you were a consultant to Airborne in 2002-2003 What would you have recommended they do- sell or not to sell, and why? Feel free to bring in numbers relating to the company and the economic conditions at that time and how those things were likely to impact their decision to sell.