1) How would you deal with consumer concerns about privacy in their relationships with retailers? Discuss.
2) Describe three unethical, but legal acts on the part of retailers that you have encountered. How have you reacted in each case? Discuss.
3) A competing bicycle store has a better location than yours. It is in a modern shopping center with a lot of customer traffic. Your store is in an older neighborhood and requires customers to travel further to reach you. How could you use a merchandising, pricing, and communications strategy to overcome your disadvantageous location? Discuss.
