Why do marketing professionals care about and participate in supply chain decisions? Are small business owners at a disadvantage if they lack the marketing research resources large companies have? Why or why not?

Answer two out of the three discussion questions, listed below.

1. Make a list of products you believe failed because of poor marketing channel choices.

2. Why do marketing professionals care about and participate in supply chain decisions?

3. Are small business owners at a disadvantage if they lack the marketing research resources large companies have? Why or why not?