Week 2 Discussion

Part 1)

This week we’re going to get inside the head of a customer because this is what marketers need to do to get their message heard and to influence purchasing decisions. To do this, respond to the following:

In marketing, the customer comes first. You can’t market to potential customers unless you understand their wants, needs, desires, state of mind, interests, income, and more. So why do you think it is important for a marketer to understand how a customer makes that final purchasing decision?

If you were purchasing a car, which one of the following factors would most influence your decision to buy? Then let’s flip, it If a marketer knew this about you, how could he/she use this to better market a new car to you?

  • Price (or)
  • Color (or)
  • Style (or)
  • Status (or)

Discussion Response Requirements

For all of the course discussions, there are no right or wrong answers. You are simply responding to questions in your own words. Do not copy and paste content from the web. This is a violation of Strayer’s Academic Integrity policy.

1. Respond to the discussion with at least four good sentences for each bullet point. Make sure you address all points of each bullet.

2. Reply to at least one classmate with at least four full substantive sentences.

3. Go beyond, “I agree. Great post.” Provide substantive commentary about your classmates’ posts

  • If you respond to multiple classmates, just one needs to meet these requirements, the rest can be shorter. The more posts you respond to, the more insights you are pulling from the class.

2. Remember to post early, for early grading then you can add to your posts if needed.

  • Take advantage of the pre-deadline grading for the discussions. If you make two posts before Sunday night your instructor will grade your discussion board. To view your feedback and if you are not at full credit, go back and add what is needed for full credit and your instructor will update your grade. Your instructor will accept posts for grade improvements until the discussion boards officially close on Mondays at 9:00 AM Eastern Time.

Part 2)

Reply to the classmate’s (Shanieka Konce ) response below in 5 sentences:

Good evening Professor Tracy,

The first the main factor that would influence my decision in buying a car would be price. I say price because I need to be able to afford the car. I then would take the factor into account about the style of the car. These two factors are very important to me because I would want to like and afford the car in order to consider buying the car.

If a marketer knew this about me the marketer could check for their cars that maybe in my price range rather lower or a little higher because chances are if I like the car and it is within my price range rather little higher or lower and is a newer car I would probably be more likely to buy the car. I am also going to say that depending on how nice the marketer is and if he/she seem to really care about me getting something that I would really like and keep in mind my price range this would also help greatly in me purhasing the car. I would not want a marketer who is just trying to get rid of a car to make a sale to get rid of one of their cars and not care about the actual customer just as much as the sell.