Write a well-sourced paper supporting your arguments not to exceed 2 pages. Pick one of the brands you have been using (NIKE), and let’s take a deeper dive.

What are you buying assignment

Write a well-sourced paper supporting your arguments not to exceed 2 pages. Pick one of the brands you have been using (NIKE), and let’s take a deeper dive.

In your paper, address the following:

-Using the brand you have been using, define the target audience for your brand using outcomes-based segmentation. This means you will need to tell us what your consumer is buying and not what you are selling.
-Tell us how the brand’s personality will help make the consumer decision process easier for this target audience.