Develop five guidelines for using TikTok for your organization. What segments of donors, volunteers, clients, retail customers and potential employees should content target on this platform?

Social Media and Fundraising for Non Profit organization

TikTok/Instagram Analysis

• Develop five guidelines for using TikTok for your organization.
• What segments of donors, volunteers, clients, retail customers and potential employees should content target on this platform?
• What kind of content is best suited for communicating here with these potential allies and assets?
• How long should content be, and can it be repurposed from other platforms?
• How should video and photographic images be used? What kind of branding should be used on the content?
• Provide one example post.