In this assessment task, you will demonstrate an understanding of the Be branding methodology by ‘re-branding’ a business of your choice

Assessment details

Utilising the Be branding methodology you must work with a business of your choice to undertake steps 1-6 below. We use the example of a soft drink brank – Lemonaid, to showcase an example of the requirements for each step.

  1. Establish the subject of relevance for the business.

For example:

“Two young people talking about getting a soft drink”.

  1. Establish the key emotive drivers for the business.