Directions
Students will begin forming their project groups starting Unit 1. Any student who has not formed or joined a group will be randomly assigned to a group by the Instructor by end of Unit 1. Assume you will be presenting this plan to either prospective investors as a company officer, or as a consultant who is assisting the company to identify areas for growth.
Marketing Plan Outline
The marketing plan must contain but not limited to the following:
- Executive Summary (10 points)-
Present a brief summary of the main goals and recommendations of the plan to assist top management to define the company quickly, and envision its projections for the future. A table of contents should follow the executive summary.
- The Company Description (10 points)
In one page summary, describe the company’s products/services, their user benefits, and evidence of their acceptance by customers; management’s qualifications and major accomplishments; the amount of and uses for capital required; investor benefits; market size and growth rate; and the identity of the company’s market niche. Include recent history and successes.
III. Organization (5 points) – make this section very short!
Outline the current organizational chart, including future positions that may be considered as a result of growth. Consider the following:
For each officer of the company, please provide the following information: name, years of experience in the company’s industry, responsibilities/functions of positions with company; salary, bonus, ownership interest in the company; relevant qualities, achievements, track record, and education.
Note: focus your efforts on the two aspects below:
What are the strengths and weaknesses of the company’s management team and its board of directors, and how will they enhance the growth potential of the company?
Explain how the management team will grow and continually improve itself in conjunction with company growth projections.
