Abstract Wells Fargo Bank (“Wells Fargo”) was once the world’s largest bank by market capitalization with a net worth of USD 301.6 billion in 2015—USD 40 billion more than J. P. Morgan Chase. It was a U.S. bank headquartered in San Francisco, California, that provided banking, mortgage, investing, credit card, insurance, and consumer and commercial financial services. In Septem-ber 2016, Wells Fargo was fined USD 185 million by three government authorities for unautho-rized creation of 2 million bank accounts and credit cards between May 2011 and July 2015. This incident led to the questioning of company practices as well as a public scandal. The case raises the issue of what the management did to address the fake accounts scandal and what they could have done differently. Students can also debate who should be held responsible for the fake accounts scandal. By the end of this case study, students should be able to 1. comprehend how incentive schemes can influence employee behavior and lead to unex-pected outcomes; 2. analyze whether actions taken by Wells Fargo were effective; and 3. understand the need for managers to deal with corporate scandals and crises in a timely and effective manne