Critically describe the Marketing Mix (the 4Ps) the company employs to engage and communicate with their target market(s).

Critically describe the Marketing Mix (the 4Ps) the company employs to engage and communicate with their target market(s). If your company is employing a differentiated target market strategy, be sure to describe the different marketing mix components they use for each of the target market segments. Describe their overall strategy and detail some specific tactics they employ.

Place:

Describe the channel of distribution used for the product.  What distribution strategy does the firm employ? Are there any key intermediaries the company utilizes in this strategy? What value do they bring to the value chain? For certain products, you may need to focus on how the company makes its product accessible to its potential customers.

Promotion

Determine which of the promotional tools are mainly used and if any new, “non-traditional” methods are used. Provide specific tactical examples of various promotions and describe the central message, if any, of the communication. Is there consistency in the messaging and does the message support the way the company is “positioning” the product?