Fashion companies were hit hard by coronavirus disruption. You will produce a report for a fashion retailer of your choice. This needs to be at least mid-sized company. (for example, you could choose one of the following companies: Superdry, Zara (Inditex), TM Lewin, Topshop, …).
Focus on a particular market (this could be UK or any other market).
You are a management consultant for the chosen company. You need to produce an industry analysis report for the company leadership.
Report needs to answer the following questions:
Q1 – Perform PESTEL analysis of the wider macro environment.
Q2 – Perform Five forces analysis of the industry.
Q3 – Perform internal analysis of the company. Use VRIO framework to assess its internal capabilities.
Q4 – Summarize main strengths, weaknesses, opportunities and threats your chosen company is facing in a SWOT matrix. Advise the company’s leadership what they can do to exploit opportunities and counter threats. In other words, provide strategic advice for the future.
