Assessment is based on a business simulation model from SimVenture. Focused on the first 6 months of a company’s life, Students must think about almost all aspects of start-up and small business management. Juggling money, time, skills, stress and tiredness, students must analyse all available information, make decisions and deal with arising consequences.
Incorporating key employability skills as part of the learning, the team-based activity has included the development of:
· Self – management
· Team working
· Business and customer awareness
· Problem solving
· Application of numeracy
· Application of information technology
· Positive attitude
· Entrepreneurial skills
Introduction: Describe the approach taken to running the business and the employability skills employed. Include a summary of the Business results.
5%
Marketing: Reflecting on the Theory into practice – Demonstrate an understanding of the key marketing concepts and how organisational performance can be enhanced by business’s marketing orientation and the roles of analysis, planning, implementation and control in the marketing process.
15%
Finance: Reflecting on the Theory into practice – Demonstrate analytical and interpretative skills in relation to financial data and the risk associated with business financial positioning
15%
Human Resource: Reflecting on the Theory into practice – Show an understanding of human behaviour in organisations and how managerial performance can be enhanced through effective, ethical human resource management.
15%
Operations: Reflecting on the Theory into practice – Demonstrate critical understanding of the contribution that effective operations management and logistics play within organisations (both nationally and internationally).
15%
Technology: Display appropriate insight into information, communication and related technologies which may affect business and carry out appropriate analysis of business data. Reflect on the data available, how you used tools to enhance data for analysis, how information was communicated, could be improved, technology available to the company and what could be enhanced.
15%
Conclusion: Using the Gibbs reflective model – What did you learn? Give a summary of:
1. Description of the experience
2. Your Feelings.
3. An Evaluation.
4. Analysis
5. Your Conclusions.
6. Action plan.
15%
Clarity of presentation and report writing style: The structure of the content, standard of English expression, use of Harvard business referencing and presentation on the page.
5%
Penalty (if any) for exceeding word count
Will be taken into consideration in overall structure and if superfluous content is included, marked down accordingly