The influence of technology on new UPS strategy of success.
Proposed research questions and objectives (min. three required):
Question: How technology can build a customer related network of employees?
Objective: To analyse how UPS employs technology in order to become a customer centric company.
Question: Why do UPS focus on implementation of the automated systems in all newly opened facilities?
Objective: To explore current literature on technology topic in order to evaluate UPS’ approach to new technology trends.
Question: How good is the technology in overall UPS operations?
Objective: Evaluate the effectiveness of technology, by evaluate advantages and disadvantages of using the technology in UPS.
Question: How technology can build a customer related network of employees?
Objective: To analyse how UPS employs technology in order to become a customer centric company.
Question: How technology can drive UPS business strategy?
Objective: To evaluate new directions of business development by finding the better solutions for customers and promote ingenuity in logistic.
Supervisor comments: I think you are getting there on the right lines of being focussed, so good to link technology to the new strategy, which is customer driven, what literature will you be reading to research this, what are the key theories? Will you be looking at customer service and customer experience theory for example? Just so I can get an idea of what angle the tech will be focussed on – customer solutions?