Case study – Meriton Properties Lty Limited
A suggested structure for your report is as follows:
Executive Summary (150 words)
Table of contents (not included in word count)
1. Introduction (100 words)
2. Evaluating the organisation’s environment (550 words)
a. External – use Porter and the most relevant 2 elements of PESTEL, (not required to use each one).
b. Internal – use core competencies and value chain analysis. PLEASE DO THE VALUE CHAIN ANALYSIS
3. Analysis of competitive advantage (200 words)
a. Discuss competitive rivalry
4. Strategy formulation and choice (550 words)
a. Vision
b. Goals
c. Initiatives – cost leadership vs differentiation
5. Recommendations and conclusions (450 words – write this section in ‘first’ person)
a. With rationale for support of strategy
b. With rationale for critique of strategy
Reference List (not included in word count) Appendices (not included in word count)
USE ALL THE REFERENCES I ATTACHED
PLEASE RESPECT THE SUGGESTED STRUCTURE
