1. In your opinion, how should an organization’s marketing strategy link to its strategic plan?

2. Why do many health professionals and even members of the general public resist the idea of using advertising to promote health services?

***each question should be 200 words minimum***

**each question should include at least two peer-reviewed article/journal/book as a citation (not including the course textbook)**

*Use APA formatting to cite all of your sources and make sure they are within the last 5 years*