Critically evaluate what particular aspects of the business environment it must take into account when assessing the decision to internationalise or not?

Assignment Requirements and Instructions

Each student will complete the following assignment

A SMALL UK MANUFACTURING COMPANY is considering expanding into mainland Europe in June 2022. (choose 1 european country)

Critically evaluate what particular aspects of the business environment it must take into account when assessing the decision to internationalise or not? (see Assignment Structure)

You must use example(s) and academic models to illustrate your answer.

Harvard referencing style must be applied to your assignment and it will be assessed using the Level 7 qualitative assessment criteria (see Appendix 1 below).

PLEASE NOTE:  DO NOT write a basic PESTLE analysis.

à This assignment is for Postgraduate Master’s and the grade must be for Distinction (between 70% and 100%, see Appendix 1 below). All the requirements above and the Word documents I have attached (Assignment Structure and Required Reading) are extremely important and must be considered. Thank you.