Individual Assessment (40%)
This assessment is designed to allow the student to deepen their knowledge of one selected theme from the Consumer Behaviour syllabus (this cannot be a theme chosen for dissertation subject). The student will also have the opportunity to apply their theoretical knowledge from a self reflexive perspective on the chosen theme.
The outputs of the process of undertaking the assessment will be:
1. A 2000 word referenced paper on a subtopic within the theme chosen. A minimum of 8 academic sources, including at least 3 journal articles, must be provided
And
2. A 1000-word paper self reflexive paper addressing the issue of ‘My Consumer Behaviour’ in consideration of the themes on the Consumer Behaviour syllabus. It is envisaged that this paper will be completed on the basis of a Consumer Behaviour reflective diary kept by the student throughout the semester, addressing each theme as it is treated in class.
The assessment is to be submitted on Brightspace no later than 1200 December 14th, 2020.
Consult the course document regarding penalties for late submission.
The quality of written English and referencing is to be as prescribed in the School Reference Handbook.
The assessment will be marked according to the following scheme:
1: 65% (Depth and quality of research (30%), Quality of written English including
ability to synthesise, referencing (35%)).
2: 35% (Insight (15%) Synthesis of theory and reflection (20%)).
