Assuming the role of a marketing manager, you are expected to create a digital marketing plan for a company of your choice and agreed with your tutor.
Assessment Task:
4000 words marketing plan on a pre-determined company
Company Name: Command Recruitment Group
Industry: Staffing and Recruitment Industry, Head Office in Hong Kong with offices in UK and MENA
Target Audience: Industry leaders across the construction, real-setae and Development sectors supporting our projects across the UK and MENA
Assessment Guidance:
• An executive summary highlighting the rationale for your campaign, your vision and big idea and what results you aim to achieve. Your executive summary should highlight the key themes and outputs of your campaign so the reader can gain a quick understanding of your creative idea, execution and forecasted results. (500 words).
• An integrated marketing communications plan which should include the following:
o Campaign plan, containing objectives, strategy and communications plan which explains your media choices and spend.
o Key Performance Indicators (KPIs), recommended measurement and distribute on of the marketing budget over the campaign period / by channel to get a maximum return on investment.
o Data strategy – define your target audience and segments.
Your campaign idea and creative strategy.
o Test and learn plan.
