Critically review and synthesize the relevant literature on the subject area in order to construct a conceptual framework to underpin the research.
There is a clear link between the extant literature in the field, the development of research aims/objectives/questions, and the design of a clear conceptual framework. The above are used to clearly guide the research design.
Apply an appropriate methodology for collecting and for analysing primary data with due regard to ethical considerations. Critically discuss the methodology used for secondary data where applicable