Read the article „Can Amazon keep growing like a youthful startup?” by The Economist. You may supplement your understanding of the issues by carrying out your own research (please reference all material using a generally accepted standard citation).
1. Critically evaluate and discuss Amazon’s value proposition from the consumer’s perspective for both the e-commerce (retailing) and cloud services.
2. Applying the relevant economic frameworks from class, critically analyse and discuss the two main markets Amazon serves. From a strategic standpoint, would it make sense to separate the two businesses?
