How can the Homestead guesthouse adopt an innovative culture, and have a deeper understanding of the customer needs that sharing platforms are fulfilling?

Main research question

• How can the Homestead guesthouse adopt an innovative culture, and have a deeper understanding of the customer needs that sharing platforms are fulfilling?

Sub questions

• What are house sharing platforms, what do they offer, what responsibilities do they have and what regulations apply to them?

Research population: websites of house sharing platforms, research sites or data selling/sharing companies e.g. bdex.com and bolagsverket such companies sell/share valuable data such as annual reports and interim reports. Trendwatchers might help me to understand challenges that house sharing platforms are facing or challenges they might face in the future