In this unit, you will explore the advantages and disadvantages of marketing tools used in healthcare. By the end of the unit, you will be able to make recommendations on what marketing tools would be most useful and effective given various elemental factors and internal influences.
To begin, select one (1) of the following healthcare systems that you would like to explore for this unit:
Assisted living
Next, select an environment/location:
Downtown New York City
Finally, select three (3) marketing tools:
Email
Television
Social media
Internet
Instructions
Provide a general overview of your select healthcare system.
Discuss the demographics of your select location.
Discuss the advantages of using each marketing tool at your healthcare system and location.
Discuss the disadvantages of using each marketing tool at your healthcare system and location.
Be sure to support your assertions with evidence-based research, scholarly articles, and well-supported strategies that support your predictions.
3-4 page paper excluding front and back matter (APA standards apply).
Internal organizational memorandum.
Infographic
*Hint: Try locating a healthcare system that you are familiar with, would like to network with, have heard concerns about, or one that is completely unfamiliar to you.
Reference:
