Prepare or revise a proactive media coverage plan to attract attendees through free media coverage to a one-time theoretical or actual upcoming event (e.g., conference, workshop, dinner, fund raiser) for your organization.

Prepare or revise a proactive media coverage plan to attract attendees through free media coverage to a one-time theoretical or actual upcoming event (e.g., conference, workshop, dinner, fund raiser) for your organization. If you do not currently work for an organization, prepare a media coverage plan for the last organization for which you worked, or invent an event.